NOW.ON 2018
NOW:ON
COLLECTION MANIFESTO
If we live in the edge of a breaking wave.
If we inhabit the line that separates reality from possibility.
If we dance now, we run now, we work now, we love now bur projecting ourselves towards tomorrow, why it is so difficult for us humans to understand the future starts in this present moment?
Why it is so difficult to understand the future is made of the same material that our choices from today are made? The future is from NOW:ON.
With NOW:ON, we propose an urgent reflection: the future is not a distant scenario — it is the direct consequence of the decisions we make today. What we buy, what we discard, what we choose to ignore — all of it constructs the landscape we will inhabit tomorrow.
The collection draws aesthetic inspiration from the dystopian imaginaries that shaped entire generations: the surveillance and control depicted in 1984, the censorship and cultural alienation of Fahrenheit 451, the decaying urban futurism of Blade Runner, the raw survivalism of Mad Max, and the technological simulation of reality portrayed in The Matrix.
These universes are not merely fiction — they function as warnings. Fragmented societies, depleted resources, manipulated identities, excess and scarcity coexisting within the same system.
Through upcycling, NOW:ON responds to this narrative with tangible action: working exclusively with what already exists. Discarded materials, forgotten textiles, and industrial waste are transformed into silhouettes that evoke protection, adaptation, and resistance. Layered constructions, deconstructed surfaces, and reconstructed forms speak of bodies that survive and reinvent themselves within hostile environments.
The collection poses a direct question:
Will we continue producing the dystopian future we fear — or will we activate change now?
NOW:ON is not a prediction.
It is a decision.
NOW.ON PRESENTATION AT Berlin Fashion Week Event by SKYY+KALTBLUT+CURATEDbyGIRLS
Editorial Now.On
Photography: Mariángeles Aguirre
Model: Paula Aguirre
Location: somewhere very very south...
