tHERAPY Recycle and Exorcise is a gender-free, season-free and trends-free upcycling fashion project based in Berlin, Germany and Córdoba, Argentina, ran since 2012 by two sisters separated by the Atlantic Ocean and re-united by this passion, Paula and Mariángeles Aguirre.
We have a playful and inclusive approach to fashion through DIY (Do It Yourself) upcycling techniques. We say conscious fashion can also be experimental, daring and playful. Alternative fashion can be conscious and care for the planet.
We introduced the sustainability issue there where few other were talking about it. We are already a recognizable player in the alternative and club fashion scene. We bring sustainability together with styles that don't follow the trends but are bold and very visual.
Our aesthetic is eclectic, but there are certain aspects at the core of our work thet never change. It reflects our intention to tear down the walls that contain and opress us. It is as a mixture of underground urban-alternative subcultures and unconvetional lifestyles like BDSM. Because human creativity is strongly sexually-driven. It is driven by our fantasies, our desires, our fears, our love and our anger.
Our aesthetic is also determined by the materials we find. Our process so far has been experimenting and working with all kind of materials, always of course preloved, discarded or vintage materials. We also work with dead stocks and pre-consumer waste.
Our ethic is guided by our intersectional vision. It mixes sustainability and circularity with issues such as inclusivity, body positivity and gender redefinition, criticizing what mainstream media and advertising impose to us as desirable or even "normal". We support a more human, diverse and open source fashion. We are against dehumanization, exploitation, objectivization and commodification of the humans who make and wear fashion and against the careless exploitation of the planet and its resources.
We at tHERAPY do not only question the way we (mass) produce and (mass) consume, but also heteronormativity, patriarchy, binarism and the exploitation, commodification and objectivization of the human body. We also question the currently dominating economical order where we are educated to compete with one another and aim to eternal linear growth no matter how devastating this is for the earth, its ressources and all forms of life.
We propose a less egoic, less toxic, more ethic and more human (fashion) system with collaboration, cooperation and circularity as its base, in balance with the planet and the people.
Read our MANIFESTO in English here
Who we are
I studied Communication Sciences in Cordoba, Argentina and moved to Germany in 2004. I consider myself an entrepreneur. In 2007 I founded an incoming tourism venture in Berlin together with a partner, called HOLABERLIN. I was also co-founder of GREEN FASHION TOURS BERLIN.
I see myself also as an environmental activist. I worked as a volunteer for Fashion Revolution Germany as member of the Social Media Team and finally as Head of Social Media between 2014 and 2019. I am part of future fashion forward e.V., an association that works for a more transparent, social and fair fashion industry.
I founded tHERAPY Recycle and Exorcise in Berlin, in june of 2012.
I studied Fashion Design and Advertising in Argentina. I live between Córdoba, Argentina and Berlin. Apart from being designer and stylist at tHERAPY, I am a free-lance graphic designer.
I joined Mariángeles at tHERAPY at the beginning of 2013.
Before tHERAPY we already ran small fashion brands, together and separately. But we would also made and pimped own own clothes, and searched all over for vintage treasures and rarities. In Europe we soon discovered the many possibilities of having access to unlimited second hand and vintage clothes, something that was not possible in Argentina at the beginning of the 2000s.
tHERAPY started as an urgent need to recover our creative side. To make things with our own hands. To let people come inside our world, and to go out ourselves. To interact, to do something inspiring for others, as others has inspired us in the past.
Recycling is for us the most logical way of creating. There is too much stuff in the world. We don't need more, we need to be conscious and creative. Along the way, we learnt that what we do is actually called Upcycling. But this word was not really popular and we didn't know it as we named our project.
Exorcise means to us to open those doors and windows and let fresh air come inside, but also let negative thoughts, ghosts, fears fly away. We are exorcising them.
This is our tHERAPY. Our connection between the heaven of creativity and the earth and its reality.
Do you also want to wear clothes that make sense for you and the planet? That allow you to express your individuality but with be at the same time meaningful and care for your community and the planet? Then join us and be part of our community.
Contact us if you have suggestions or proposals. We are open for collaborations.
Read our MANIFESTO in English here