

Manifesto
Fashion isn't the point.
A tHERAPY FOR THE (fashion) SYSTEM
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We are constructive fashion critics, makers, and educators who re-think and re-make fashion—and we are not alone. We are part of a larger movement challenging the idea of fashion as something superficial or exclusive. We reclaim it as a space for self-expression, connection, and community.
Fashion is art—perhaps the most inclusive form of art—because it requires the active participation of both the maker and the wearer. Conscious fashion, for us, is a tool for self-research and for building a sense of togetherness. It can be bold, kinky, alternative, experimental—and it is always political.
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Be critical, question things.
Don't just CONSUME. Question everything.
​This is our way of being ACTIVISTS and we want to motivate you to join us.
We do not want passive users. We want active participants who continue adding value, meaning, and transformation to the garments they wear.
Through simple acts like mending, modifying, and reusing, anyone can become a (conscious) designer. This process empowers us by tapping into our creativity and ability to make with our hands, resulting in pieces that are authentic, unique, and meaningful—not only for the individual but also for the community and the planet.
We declare: we are not longer expectators or consumers. Join us!
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Fashion is self expression
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We see fashion as a powerful tool for experimentation, self-discovery, and communication—both individually and collectively.
Throughout history, countless people have used fashion to protest, to make a difference, to make a statement. What we wear reflects who we are, the choices we make, and how we perceive the world—even in the simplest garments. (Consider where those items come from and who made them.)
Fashion holds massive influence over our planet, consuming valuable resources and relying on systems that often exploit and impoverish workers in harsh conditions. Yet, it remains a universally accessible tool—a way to celebrate individuality and strengthen community. Viewed through this lens, fashion becomes truly empowering.
"FASHION IS A REFLECTION OF THE CULTURE WE LIVE IN." Fashion Open Studio
What we stand for
We are a female-run, Latina, immigrant brand that actively promotes non-binarism, sex-positivity, diversity, and inclusivity. We are critical of heteronormativity, patriarchy, and consumerism, creating conscious fashion that is socially responsible, circular, and inclusive.
We offer an alternative to fast, unethical fashion that harms the planet and steals from independent designers. At tHERAPY, we believe all designed objects should be made to last, with respect for people and the environment at every stage of their life cycle.
Our vision of beauty goes beyond the narrow standards of mainstream fashion and media. Guided by an intersectional ethic, we blend sustainability, circularity, representation and gender redefinition. We critique mainstream fashion's narrow definitions of “normal” and “desirable,” standing against dehumanization, exploitation, and environmental abuse.
We don’t just question how we produce and consume—we challenge systems of patriarchy, heteronormativity, and the commodification of the human body, rejecting an economic model based on competition and infinite growth at the expense of the earth.
We propose a more ethical, human-centered fashion system built on collaboration, cooperation, and care for both people and the planet. With a playful and inclusive approach rooted in DIY upcycling techniques, we strive to create an open-source, accessible, and community-driven fashion culture.
We are materialists.
Our biggest love is materials. Especially what others dismiss as "garbage"
We create all kinds of weareable pieces. We are materialistic. Our biggest love is materials. We get inspired by what others dispose of. Our concepts and collections are born from the materials we find.
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Get inspired with materials as us with these videos of artists talking about the "Poetry of Discarded Materials".
But Ethics in fashion is not just about materials—it’s about people.
Being ethical also means being respectful of the work of others—giving credit, recognition, and honoring influence.
Through our work and our existence, we respect and celebrate those who came before us, those who inspired us, and those who continue to shape this path. We recognize their contributions and remain critical of ourselves, making sure we never confuse inspiration with copying. We urge those who follow us to uphold the same respect—for the past, for the process, and for the people behind the work.
Being ethical also means paying fairly. There is no true sustainability without recognition and fair compensation.
Aesthetics is a trigger. Transgression is an opportunity to evolve.
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At tHERAPY, we don’t follow trends. We cross aesthetic limitations and blur the lines between accessories and garments, focusing on multifunctionality and adaptability. Our pieces are not fixed—they are invitations to layer meanings, functions, and identities. We want to provoke, question, and push boundaries—not just to rebel, but to create space for growth, transformation, and deeper connection.
Our style is often linked to fetish and punk—and we embrace that. Watch this video to understand punk the way we do it.
But our aesthetic is eclectic, shaped by the materials we find and the cultures that inspire us: urban subcultures, alternative lifestyles, BDSM, and underground movements. Human creativity is deeply driven by fantasies, desires, fears, anger, and love—and our work reflects that complexity.
We tear down aesthetic walls that oppress us. Our process involves experimenting with discarded, preloved, vintage, and deadstock materials, as well as pre-consumer and industrial waste. Our aesthetic choices emerge from what’s available—not from imposed seasonal rules.
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Upcycling means upgrading
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When we repair, rework, redesign and upcycle materials, we add value to pieces that were once degraded, dismissed, or stripped of meaning. Through upcycling, we not only revalue materials—we also recover values.
We rescue the time, energy, creativity, inventiveness, and skills involved in making or unmaking a garment. We reconnect with the true value of clothes.
To fully understand that value, we must reconnect with the processes behind the items we use, wear, and own—processes shaped by labor, material, and craft.
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But upcycling, for us, means even more
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It means questioning what is usually left unquestioned. In the act of upcycling, we rethink a garment’s function and worth, reflecting on why it was discarded, what failed, and the system that allowed its obsolescence.
We challenge the material’s original role and offer an improved version—functionally and conceptually. Most importantly, we question the system that produced it.
Upcycling is essential today because it helps us re-educate ourselves. It reminds us that every item carries the labor, resources, and humanity of its making. And it helps us understand, again, the true value of things.
We believe that reusing what already exists is one of the most resource-efficient, educational, accessible, interactive, and inclusive ways to engage with materials. Upcycling is—and should remain—an open-source activity.
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Last thoughts…. Fashion Isn't the Point
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Inspired by Joe Strummer’s view on music, we dare to say: fashion isn’t the point. Just like Strummer believed music was more than sound, fashion goes far beyond fabrics and fleeting trends. What truly matters is the spirit and thought behind it—the power to communicate something meaningful.
Like The Clash used music to deliver a message beyond entertainment, fashion at its best expresses identity, resistance, and critique. It’s not about wearing “nice” clothes—it’s about the intention behind them, the way garments are assembled to convey an idea or a feeling.
In a world full of shallow trends, fashion can become a tool to awaken awareness. It reflects how we’ve been shaped and influenced—but it also offers a chance to think critically, to resist blind consumption, and to choose how we present ourselves.
That’s why independence in fashion is vital. Just as Strummer urged bands to stay true to themselves, fashion makers and wearers must resist the pull of big brands and prepackaged narratives. Real power lies in using fashion to express something authentic—something that matters.
"We can ONLY CHANGE THINGS by Measuring success differently, Looking at growth in a more holistic, realistic, healthy waY, Collaborating and Innovating"
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