DO.IT.YOURSELF

AW 16

DO.IT.YOURSELF. was inspired on the punk subculture aestethic and based on the D.I.Y. ethic.

With this collection we remain loyal to the idea of reusing and repurposing materials that already exist.

 

The collection is composed by 90% of reused materials. The pieces are handmade out of vintage clothing and discarded materials such as old metal appliques from shoe makers in Argentina, old belts, rests of denim and leather.

 

„DIY ethic refers to the ethic of self-sufficiency through completing tasks without the aid of a paid expert. In the punk subculture, the DIY ethic is tied to punk ideology and anticonsumerism. It espouses the rejection of consumer culture, using existing systems or existing processes that would foster dependence on established societal structures. According to the punk aesthetic, one can express oneself and produce moving and serious works with limited means. Arguably the earliest example of this attitude was the punk music scene of the 1970s.„ wikipedia.

MORE THAN JUST A POSE. OUR DO.IT.YOURSELF. COLLECTION SREAMS "F@CK THE RULES. F@CK NUMBNESS. BE AUTHENTIC. #DOITYOURSELF" #EMPOWERYOURSELF

Featured on:

 

INDIE Magazine

KALTBLUT-MAGAZINE.COM

MUSIC EXPRESS.DE

MAGNIFECO.COM

BERLIN030.DE

LOLAWHO.COM

LOOKBOOK.NU

Photo: Daniel Peace

MUA: Urnaa Uunii Urnaas Makeupart

Styling: Mariángeles Aguirre and Paula Aguirre

Assistant: Freya Roisin Randle

Models: Eglė Tamulytė Shaltmira / Alexia Hhn / Cai Cai

Shooted in the streets and backyards of Berlin - Kreuzberg, legendary punk scene area.

Video: Justice Justine

Collection presented at the Berlin Alternative Fashion Week on September 30th, 2016.

RUNWAY SHOW WITH BERLIN BASED GLAMPUNK LEGENDS EAT LIPSTICK. SPECIAL THANKS TO THE PHOTOGRAPHERS: Posh Fotografie, Shadowlights / Masha Schubbach Stylist + Nicola Rehbein Photography

Collection presented at the Berlin Alternative Fashion Week on September 30th, 2016. Official video by Apollo TV 

TECHNO PUNK

PH Niklas van Schwarzdorn

Featured on KALTBLUT Magazine

DIY PUNK

PH London Vagabond

Featured on TOKSICK MAGAZINE

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