New capsule collection "EDITED"
"The body of the contemporary subject has become a commodity. It has been subjected to the logic of the market. The value of the body image has been accentuated under the protection of the visual model generated by the technologies of the image. This prototype of hegemonic beauty is the sign of the individual in Western society, the body of genetic engineering and aesthetic surgery.
In today's consumer society the contemporary individual becomes merchandise. His body, de-sacralized and de-idealized has become an object subject to the laws of the market. And, as such, it is able to be sold, exploited, manipulated, wasted, remodeled or refurbished, according to the guidelines that regulate the desires and dictates of the culture.
The contemporary subject has exiled his instinct to be in the hands of his desire, that drives, guides and organizes his life. But that desire lacks autonomy, it is in some way driven and conditioned by the logic of the market, which imposes its own parameters and value criteria.
The body as a commodity predisposes the subject to emphasize the profitability of beauty and image as a social capital: it is the image of the body that is possessed. And the adaptation to the socially desired aesthetic pattern is an essential attribute for the sale of the person. You have to appear at any cost, produce yourself to get a higher exchange value. It is the golden rule of the market, the creed of appearances. A tyranny that provokes typical attitudes of a destructured and illogical society, and promotes mutilation, suffering and self-flagellation for the sake of social acceptance."
Passages from: The creed of appearances. The mutants of the aesthetic surgery, by Gabriel Cocimano / Link
We are pleased to announce that we are launching our new collection in Berlin this October 20th, 2018, with a Fashion show at Sameheads Berlin. We are looking forward to welcome you all and celebrate together our passion with you all, supporters, customers, colleague designers and the press.
About the Event. Saturday, October 20th Doors open at 6pm Doors close at 7pm Show starts 7.30pm *PUNCTUALLY* Venue: Sameheads Berlin, Richardstrasse 10, 12043 Entrance: suggested donation of 3€ to 5€ (A 5€ donation grants you free entrance to the After-show party). The first 30 to make a donation, get as well a 25% discount voucher for Therapy Recycle & Exorcise items + EDITED poster :) ***IMPORTANT: the venue has limited capacity. Seats are limited. First come, first serve. We recommend to be there on time to get a good location.***
During the catwalk show, we will enjoy a live set from Leipzig-based techno/ebm/industrial project 𝕳𝕶𝕶𝕻𝕿𝕽 - hkkptr. HKKPTR will create a special set for our show. soundcloud.com/hkkptr - www.facebook.com/hkkptr
About the collection:
The creation process was the usual for us: the collection has been inspired by the items we have been collecting during the last year. The creative process starts when certain items connect themselves and bring up a idea by association. This gives birth to the concept.
This new collection is as usual season free, gender free and trends free. Aesthetically, the morphology of the pieces aims to reflect the diversity of the bodies. The idea is not to „correct“ them, to adapt them to a certain shape, but to include, represent and accept them.
The public will rediscover their favorite tHERAPY styles mixed and melted with new ideas and techniques. From the upcycled and reworked (edited) reclaimed materials, through differnt techniques and colors, “EDITED“ reflects about the tendency to edit our lives, be this on a screen, on our minds or our bodies.
Our memory is selective. It edits the past moments allowing a quicker access to "good" memories as to "bad" mem