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  • Paula Aguirre


Climate change, mass consumption, toxic gases emission, global warming, carbon bubble, forests, species and glaciers extinction, fracking, sea level rise, fake news…

This Therapy Recycle and Exorcise’s editorial is inspired by some of Naomi Klein’s concepts about the consequences of fierce capitalism, presented on her latest book "NO is not enough".

Quoting Klein: "Shock therapy, as a tool of capitalism and corporate policies, is a global phenomenon that involves tactics that, through a collective shock, seek to disorient the public in order to promote facilitating measures for large corporations. Overwhelm, generate semi-psychotic reactions to attack the sphere of the public and provide power to companies. Economic, climatic, safety, industrial shocks. Shocks of various kinds. One goes into shock to destabilize, to disregard reality of unreality. A gap is opened between events and the ability to explain them. They find us speechless, vulnerable, fearful and willing to renounce our rights in pursuit of a supposed greater good. "Any change is a change of theme," Naomi says in her book, quoting Argentine novelist César Aira.

The proposal, from Naomi's vision, is to understand how shock policies work and counterattack them from the unity. To face the facts that confront us and through collaboration, to make efforts to compete against the dictatorship of large corporations. To question the permanent increase in consumption as a way to measure economic progress.

Through this production, which portrays garments created according to the values of sustainability, D.I.Y. (do it yourself / do it yourself), upcycling and the reuse of discarded or second-hand materials, we bring our own interpretation about the shock therapy. With images that satirize it and at the same time, seek to generate an impact, to enable a reflection on consumerism and the urgent need to take a different path, to question these actions, to be united and empowered to face them and to create a better world to live in.


Photo: Luis Simes @luissimes /

Models: Agustin @agusbrocca - Camila @camilaespinosa99 - Molly @little_molly_ and Mariano @nigrellimariano for Universe @universemanagement

Art Direction: Ignacio Obregon @ignacio.obregon

Styling: Paula Aguirre @poli_aguirre

Assistant: Mariangeles Aguirre @slave_2_words & Paula Aguirre @poli_aguirre

Wardrobe: Therapy Recycle & Exorcise @therapy_recyclexorcise_berlin

Sunglasses: Red x Manemane @manemanestudio & stylist's own.

Shoes: Model's own.

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